How Colors in the Google Logo were ChosenĪny good artist knows just how important it is to choose the right logo colors, especially in designing something as essential to the branding of a company as a logo.

What significance then, if any, do these colors play in the Google logo? It turns out there’s an important message behind the colors Google chose to use in their now-famous logo. Since then, Google has introduced several different iterations of the logo, most often simply changing the font and slightly rearranging the order of the colors.

It’s a colorful, immediately recognizable design that Google has been using since Larry Page first created the logo in 1997 using the graphics program GIMP. Though Google is famous for frequently changing the logo on the website’s homepage to reflect current events and important days in history, the web giant’s primary Google logo has changed very little over the years. What do the Colors in the Google Logo Mean? In the US alone there are 246 million google users. Google owns over 90% of the search market. The Google logo is probably one of the most recognized logos in the world. This is a look at the Google logo and the history behind the business.

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